The goal is simple: rebuild the Atlantis website so it reflects the quality of the pools, the reputation Bruce and Kelly have built, and the questions serious homeowners ask before they ever call.
I am not asking you to care whether the site is built in Next.js, React, Astro, or any other technical tool. The important part is what the site does after it goes live: loads fast, presents Atlantis clearly, gives search engines the right information, and makes it easier for the right homeowner to take the next step.
A new Atlantis website built from the ground up, with clean page structure, mobile-first layouts, strong project presentation, faster load times, and clearer calls to action.
Schema is just structured labeling inside the site code. It tells Google, ChatGPT, Grok, Gemini, Perplexity, and other answer tools what Atlantis is, where you work, what you build, and why you are credible.
These are not thin city pages. They should answer real homeowner questions for the areas Atlantis wants to win, then connect those answers back to projects, services, and the estimate path.
The site can be hosted on Vercel with code stored in a GitHub repo. In plain English: Atlantis is not trapped in a fragile plugin stack or tied to one vendor forever.
The rebuild gives Atlantis the foundation. The included launch month adds the first layer of pull: eight search articles, a buyer's guide, a customer proof asset, Google Ads, and a clear strategy review after the new site is live.
These articles are based on what homeowners are searching for and asking across Google and AI search tools. The goal is to give the new site real answer depth out of the gate, not publish generic blog filler.
A practical guide for homeowners planning a custom pool. It gives Atlantis a stronger follow-up asset, improves the sales conversation, and gives serious buyers a reason to raise their hand earlier.
Google Ads, which many people still call AdWords, can start as soon as the new site launches. The launch package includes certified ads manager support and $500 of initial ad spend, so the new site has traffic going to it right away.
I will build one initial case study for the site. It can use an existing finished project, a customer story Atlantis already has permission to share, or a project Kelly and Bruce want to feature first.
One strategy call after launch to review what was built, how the first ads and SEO work are set up, what the numbers show, and what Kelly and Bruce may want to do next.
We set up the core tracking and review the early signals from search visibility, traffic, form activity, ad results, and content opportunities.
The $7,500 launch package includes the website rebuild, seven local SEO pages, eight launch articles, full schema and AEO setup, Google Ads support, the buyer guide, and case study work. After that, Atlantis can decide whether continuing at $1,200 per month makes sense. That continuation is optional.
The plan is not to publish random marketing activity and hope something happens. The first 90 days should make Atlantis show up better in the places a serious homeowner checks before calling: Google, map results, AI answers, paid search, local service searches, and social proof. Competitors are already getting visibility there. The goal is to get Atlantis even with them, then ahead of them.
In the audit work, Atlantis was not showing up clearly in the same answer surfaces where other pool builders were being named. That does not mean they are better builders. It means the web is giving Google and AI tools a clearer story about them than it is giving about Atlantis. Even simple visibility blockers, like a private Instagram account, make the website more important. The site needs to become the public proof center for the reputation Atlantis already has.
Launch the new site, clean up the search structure, publish the seven local pages, add schema, and make Atlantis's proof much easier to understand.
Start Google Ads with the included $500 ad spend, publish the eight search-focused articles, build the buyer's guide, and point campaigns to pages that can actually convert.
Review the data, improve the pages getting attention, answer the questions buyers keep asking, publish the initial case study, and tighten the path from search to estimate request.
Make Atlantis the clearer premium option when homeowners compare pool builders in Canton, Cherokee County, Cumming, Alpharetta, Milton, and North Atlanta.
Atlantis's public Houzz profile lists typical job cost at $110,000 to $300,000. Georgia custom gunite pool cost guides commonly put strong custom projects around $70,000 to $150,000 or more. Contractor benchmark sources often use 8% to 15% net margin after direct job costs and overhead. One added project is the conservative break-even lens. The real goal is several more serious project conversations from homeowners who already want the kind of work Atlantis does. If the new visibility turns into multiple additional projects and Atlantis has capacity to take them, the revenue impact can be material, even in the 25%+ range depending on current annual volume and close rate.
I do not know Atlantis's internal margin, and I do not want to pretend I do. The purpose of this math is to make the decision clear enough to pressure-test. If the real net margin is 8%, 10%, 12%, or 15%, we can plug that number in. The question stays the same: how many right-fit pool conversations would the new site, search structure, selling tools, and initial ad campaign need to influence before the launch package pays for itself?
The goal is simple: build Atlantis the best website for inbound success, one that matches the reputation and expertise already inside the business, then get that site in front of the homeowners who are already looking for a builder they can trust. This is not about one more serious customer. It is about creating the conditions for several more.
The competitor proposal makes sense in one way: SEO, ads, and social should be connected. My issue is that Atlantis should not have to commit to a contract before the website foundation is fixed. The cleaner path is a launch package first, with clear assets delivered and no required continuation.
I am not going to pretend rankings or leads are controlled by a switch. What we can control is the research: where Atlantis is now, where the competitors are, what they are doing, and what they are missing. We can do what they are doing, do the things they are not doing, and put Atlantis in the strongest possible position to win.
This proposal is not a generic PDF or a lightly edited Word document. It is a custom branded web experience, paired with a separate audit at atlantis.presencepulse.digital. That matters because the proposal itself shows the standard of the work: research first, clear structure, plain-language strategy, strong design, and a real preview of how Atlantis can be presented online.
I do not want to start this conversation with a price tag. The point is what the new site changes: Atlantis gets a stronger first impression, better search structure, local pages, schema, tracking, Google Ads traffic, and sales tools that help serious homeowners move from research to inquiry. Once that foundation is clear, the number is simple.
The public Presence Pulse Standard rebuild is $8,500. Atlantis gets a $1,000 friend discount, plus the launch work folded in: seven local pages, eight SEO-focused articles, buyer guide, case study, Google Ads support, and $500 of initial Google Ads spend.
If Atlantis wants to continue after the launch month, it can continue at $1,200 per month. That is optional, and the $1,200 includes $500 in Google Ads spend.
The $7,500 launch package covers the website rebuild, seven local SEO pages, SEO and AEO setup, eight SEO-focused articles, the first month of SEO/AEO work, the first month of Google Ads support, $500 of initial Google Ads spend, a five-part buyer's guide, and an initial case study. If Atlantis wants to continue after that, it can. If not, there is no contract forcing the next month.
Some agencies have the client pay the agency one blended amount, then the client has to trust that the right portion is actually going to Google. That is not how we will handle Atlantis. In the launch package, $500 is specifically marked for the initial Google Ads campaign. If Atlantis continues later, the $1,200 continuation option includes $500 in Google Ads spend, so the ad cost stays visible and traceable.
A custom-coded site with a real search structure, seven city pages, schema, tracking, eight launch articles, and launch strategy commonly falls in the $12,000 to $20,000 range before deeper content work. An agency version with local SEO, guide assets, technical search setup, and launch support can land closer to $15,000 to $25,000 or more. The $7,500 Atlantis price is intentionally lower because this is a relationship-driven first Presence Pulse build, and I want the work to be strong enough to become a reference.
The build should move quickly, but not sloppily. We start with the proof Atlantis already has, decide which cities and services matter most, then turn that into a site Kelly and Bruce can actually use.
Review current site, pick the seven local pages, confirm service priorities, gather project photos, awards, reviews, and any missing business details.
Design and code the new homepage, core pages, intake path, and project presentation. Kelly and Bruce get a working preview link.
Write the local pages and launch articles, add schema, set metadata, connect internal links, tighten mobile layouts, and prepare tracking.
Launch the new site, begin the included launch-month SEO/AEO and Google Ads work, run the strategy call, and use the buyer guide and case study as real selling tools.
The good news is Atlantis already has the hard part: the projects, the reputation, the reviews, the awards, and the trust. The website should make all of that obvious to homeowners, Google, and the AI tools people now use to compare companies.